IBM’s OS/2 campaign showed how marketing matters more than technology Print E-mail
Posted by Martin Iturbide - Sunday, 30 March 2008

"I’ve said it before: Good marketing beats better technology. The corollary of that is: Bad marketing dooms good technology. If you want proof of that, you need look no further than OS/2. IBM was widely criticized for its bad marketing of OS/2 and this ad shows why...."

http://blogs.techrepublic.com.com/classic-tech/?p=113
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