ATM advertising rides big wave in England, ripple in US Print E-mail
Posted by Martin Iturbide - Wednesday, 22 November 2006

Article: ATM advertising rides big wave in England, ripple in US
Date: 30 Oct 2006

"A change in technology

As ATMs shift from OS/2 to Windows, opportunities for third-party and in-house ATM advertising are increasing, and the platform shift has moved faster in England, said Doug Sholes, Triton’s marketing director.

"Fifty-eight percent of ATMs in the U.S. are still running OS/2," he said. "In the U.K., they’ve been faster to upgrade to Windows-based ATMs, which can handle advanced advertising functions."
"

http://www.atmmarketplace.com/article.php?id=7970

Tag it:
Delicious
Digg
YahooMyWeb
(0) Comments
 
< Prev   Next >

User login

PayPal Donations

Enter Amount: