Judging by your screenshot, it actually appears to be working.
Believe it or not, that is actually the font's name that you see in the font folder. More accurately, it's the string which the font header has in its face name field.
My command-line font header tool reports the following on this font:
FreeType 2 library initialized successfully.
Font (null) read successfully.
Names table contains 12 entries:
0: Plat 1, Enc 3, Lang 0x2, ID 4 [4 bytes]
1: Plat 3, Enc 1, Lang 0x409, ID 0 (U)"Copyright (c) 2016 Swiss Typefaces Sarl. All rights reserved."
2: Plat 3, Enc 1, Lang 0x409, ID 2 (U)"¶"
3: Plat 3, Enc 1, Lang 0x409, ID 3 (U)"Copyright (c) 2016 Swiss Typefaces Sarl. All rights reserved."
4: Plat 3, Enc 1, Lang 0x409, ID 4 (U)"¶"
5: Plat 3, Enc 1, Lang 0x409, ID 5 (U)"Version 1.000"
...
Strings 2 and 4 are the font name strings.
Just to verify that this isn't some bug in FreeType (which my tool uses), I opened the font in FontLab Studio and examined the header there. I confirmed it has a null value as the family name, and a single junk character as the face name.
I also notice that the font's license field says that it's licensed exclusively for the use of eBay, Inc.
I conclude that this is a special font designed for a specific application, and is not designed for general use.