IBM Promotes "Just Add OS/2 Warp" on the Internet

New Ad Campaign Appears on some of the Internet's Hottest Sites

AUSTIN, Texas, January 23, 1996... IBM is now using the Internet to promote Just Add OS/2 Warp, a free package of software utilities that describes the benefits of OS/2 Warp and helps users install OS/2 Warp by itself or alongside Windows 95. An on-line advertising campaign that allows users to obtain a copy of Just Add OS/2 Warp is appearing on fifteen high traffic Internet sites in eight different languages.

"Just Add OS/2 Warp is an example of the more aggressive marketing stance IBM is taking today," said Wally Casey, director of marketing, IBM Personal Software Products. "We believe this is a cutting-edge ad campaign that will further the success of OS/2 Warp because it takes advantage of the hottest and fastest growing medium today - the Internet. Most importantly, this campaign will further spread the word that computer users do in fact have a choice of 32-bit operating systems."

Banners appearing on such popular web sites as the ESPN home page and on web search services such as Yahoo will present common Windows 95 problems. Clicking on the banner will present the solution: Just Add OS/2 Warp. The campaign offers three ways to get the utility: it can be downloaded directly from the Internet, an e-mail request may be sent and a copy of the software mailed direct anywhere in the world, or the software can be mailed direct anywhere in the U.S. or Canada by calling 1-800-IBM-3333, extension EE020.

Just Add OS/2 Warp, introduced in late October, makes computer users aware of the choices they have when upgrading to a 32-bit operating system and explains how OS/2 Warp and Windows 95 can coexist. The utility also includes the Upgrade Advisor, which quickly analyzes a computer user's hardware to ensure that it is ready to be upgraded to OS/2 Warp.

"I have Windows 95 installed on one of my machines at home, but after looking at the demo included in Just Add OS/2 Warp, I've decided I am definitely going to get OS/2 Warp to run my law practice from home, at my office and on the road with my laptop," said David Basker, of D. Mitchel Basker, J.D. Law Office in Maryland.

Just Add OS/2 Warp also comes with a set of instructions for users who wish to safely deinstall Windows 95, answers to frequently asked questions about OS/2 Warp and Warp Connect, tips on using OS/2 Warp provided by OS/2 users, and an index to Internet web sites and bulletin board systems that feature OS/2 Warp discussion. A short demo of OS/2 Warp and Warp Connect can also be found in Just Add OS/2 Warp.

Providing solutions for customers ranging from the connected consumer to the enterprise, the OS/2 family of products includes: OS/2 Warp, Warp Connect, LAN Server and the upcoming Warp Server, Directory & Security Services and the set of integrated servers code-named Project Eagle, of which OS/2 is a key platform.

IBMUS#15

1/23/96


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