Idiot Develops Labeling Software for Dead Operating System

For Immediate Release For Further Information Contact: Mike Briggs 602-945-2001 x 505, mike@perfectniche.com March 30, 1998

Idiot Develops Labeling Software for Dead Operating System

Scottsdale, AZ Perfect Niche Software today announced the first general purpose labeling program specifically for IBM's OS/2. Smack! uses a graphical drag-and-drop interface to produce a wide variety of labels, including those for mailings, diskettes, name badges, business cards, inserts, and dividers. Smack! provides a comprehensive set of templates, flexible printing options, and easy-to-use data manipulation capabilities. Features include:
 * Fully WPS aware
 * Drag-and-Drop enabled
 * Prints labels on any printer supported by OS/2
 * Virtually every predefined Avery label format
 * Varying fonts, color, and graphics
 * Control placement with precision
 * Import data from several data formats
 * Infinite Undo and redo
 * Multithreaded
 * Templates
 * REXX is its native macro language

"Labeling is one of the most basic uses for PCs," says Perfect Niche Software president Robert Rosenwald. "Yet, despite the huge demand for this product - after all, there are an estimated 15 million users of OS/2 worldwide - there is no native OS/2 labeling product. We've developed a program to satisfy our customers, and we believe it's not only an outstanding example of OS/2 programming, it's also the equal of any general-purpose labeling program on any PC platform."

"Whether you want to print an Avery 5161 Address label, or a 5196 Diskette label, or a Zweckform 4759 Presentation Folder label, this is the best program available," said Rosenwald. Smack! has built in support for nearly 50 Avery sheet labels, 20 Avery A4 Sheets and 14 Dot-matrix label types including Rolodex, Business cards, Address, VCR, Round and Diskette, and also features easy creation of custom labels. Thomas Bradford, owner of BMT Micro, a major distributor of OS/2 software commented, "Take my word for it, if you need to print Avery labels with OS/2, I guarantee you'll be impressed!"

Smack! requires a PC running OS/2 Warp 3 or higher, with a 386 or higher processor, 8MB of RAM and 2 MB of hard disk space.

Smack! has a suggested retail price of $69.95 and comes with an unconditional 90 day money-back guarantee. It is available immediately through Indelible Blue, BMT Micro, J3 Technologies and various other retail channels around the world. It can also be ordered directly from Perfect Niche Software

Located in Scottsdale, Arizona, Perfect Niche Software is the developer of CRADOC CaptionWriter, the world's best selling slide labeling program and the Photo Management System, a simple database for organizing data for photographers. The company has supplied labeling software for photographers for Macintosh, DOS, and Windows environments for the past 13 years.

For more information, call (800) 947-7155, e-mail sales@perfectniche.com, or visit the Perfect Niche Web site at http://www.perfectniche.com. -- 30 -- PRESS ONLY: For interviews with Robert Rosenwald or an evaluation copy of Smack!, contact Mike Briggs, at 602-945-2001 x 505 or mike@perfectniche.com. A screen shot (in TIFF, GIF, PICT or JPG format) is available upon request. Smack!, CRADOC CaptionWriter and Photo Management System are trademarks of Perfect Niche Software. Other names are trademarks of their respective holders.