OS/2 2.1 Hits Retail Shelves: Difference between revisions

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OS/2 2.1 HITS RETAIL SHELVES
June 14, 1993
June 14, 1993


Following four weeks during which telephone orders poured in by
Following four weeks during which telephone orders poured in by the thousands, IBM's OS/2* 2.1 became generally available today in retail stores throughout the country.
the thousands, IBM's OS/2* 2.1 became generally available today
in retail stores throughout the country.
 
IBM's award-winning 32-bit operating system was announced
May 18 to critical acclaim for customers looking for a proven,
reliable, powerful operating system that runs DOS, Windows** and
OS/2 applications.  In addition to being faster and more
powerful than version 2.0, new features in OS/2 2.1 include
32-bit graphics, built-in multimedia function and support for
Windows 3.1 applications.
 
At the Egghead Software retail store in Austin, Texas,  where
special promotions are taking place, response has been
overwhelming, according to store manager Brian Dougherty.


"There was literally a line around the store before we opened,"
IBM's award-winning 32-bit operating system was announced May 18 to critical acclaim for customers looking for a proven, reliable, powerful operating system that runs DOS, Windows** and OS/2 applications. In addition to being faster and more powerful than version 2.0, new features in OS/2 2.1 include 32-bit graphics, built-in multimedia function and support for Windows 3.1 applications.
Dougherty said.  "OS/2 and OS/2 applications appear to be very
popular with our customers."


IBM Personal Software Products Director of Marketing Wally
At the Egghead Software retail store in Austin, Texas, where special promotions are taking place, response has been overwhelming, according to store manager Brian Dougherty.
Casey said, "OS/2 is actually three products in one -- you get
DOS and Windows in the same box.  Today the retail shelves are
stocked with the only 32-bit Intel system that can run all your
DOS, Windows and OS/2 applications, and the built-in multimedia
features make it a fun system to run.  It's a product for
everyone."


While OS/2 is becoming available today for retail customers,
"There was literally a line around the store before we opened," Dougherty said. "OS/2 and OS/2 applications appear to be very popular with our customers."
larger IBM customers are readying their OS/2 implementations.
Southern California Gas Co. has developed several client/server
applications in the last two years and chose OS/2 because of its
preemptive multitasking and industrial strength communications
capabilities.


"OS/2 2.1 offers our users an easy migration to an advanced
IBM Personal Software Products Director of Marketing Wally Casey said, "OS/2 is actually three products in one - you get DOS and Windows in the same box. Today the retail shelves are stocked with the only 32-bit Intel system that can run all your DOS, Windows and OS/2 applications, and the built-in multimedia features make it a fun system to run. It's a product for everyone."
desktop operating system without having to give up their existing
applications," said Robert Holmes, research analyst for Southern
California Gas.  "Our developers get an excellent development
environment with advanced features like the WorkPlace Shell,
which gives users and developers the capability to organize their
work in a natural way."


Customers have been able to order OS/2 2.1 by calling
While OS/2 is becoming available today for retail customers, larger IBM customers are readying their OS/2 implementations. Southern California Gas Co. has developed several client/server applications in the last two years and chose OS/2 because of its preemptive multitasking and industrial strength communications capabilities.
1-800-3IBM-OS2.  The list price is $249, with a 90-day
promotional offering of $99 for CD-ROM and $119 for diskettes
starting today for users ordering upgrades.  In addition, users
who upgrade from previous versions of OS/2 can receive a $30
rebate. In retail stores, OS/2 2.1 is expected to be available
at an even lower cost to users.


OS/2 momentum has been building since the introduction of
"OS/2 2.1 offers our users an easy migration to an advanced desktop operating system without having to give up their existing applications," said Robert Holmes, research analyst for Southern California Gas. "Our developers get an excellent development environment with advanced features like the WorkPlace Shell, which gives users and developers the capability to organize their work in a natural way."
Version 2.0 14 months ago.  Since that time more than 2 million
copies have been shipped and more than 1,300 industry
applications have been delivered.  In response to customer
demand, major vendors such as Computer Associates, Information
Builders Inc., Lotus Development Corp. and WordPerfect Corp. are
releasing 32-bit OS/2 versions of their products, and hardware
vendors such as AST, UNISYS and Northgate are pre-loading OS/2
on their machines.


Customers have been able to order OS/2 2.1 by calling 1-800-3IBM-OS2. The list price is $249, with a 90-day promotional offering of $99 for CD-ROM and $119 for diskettes starting today for users ordering upgrades. In addition, users who upgrade from previous versions of OS/2 can receive a $30 rebate. In retail stores, OS/2 2.1 is expected to be available at an even lower cost to users.


*    Indicates trademark or registered trademark of the
OS/2 momentum has been building since the introduction of Version 2.0 14 months ago. Since that time more than 2 million copies have been shipped and more than 1,300 industry applications have been delivered. In response to customer demand, major vendors such as Computer Associates, Information Builders Inc., Lotus Development Corp. and WordPerfect Corp. are releasing 32-bit OS/2 versions of their products, and hardware vendors such as AST, UNISYS and Northgate are pre-loading OS/2 on their machines.
      International Business Machines Corporation.


  **   Indicates trademark or registered trademark of Microsoft
*  Indicates trademark or registered trademark of the International Business Machines Corporation.
      Corporation.
  ** Indicates trademark or registered trademark of Microsoft Corporation.


[[Category:Press Release]]
[[Category:Press Release 1993]]

Latest revision as of 06:38, 18 October 2022

June 14, 1993

Following four weeks during which telephone orders poured in by the thousands, IBM's OS/2* 2.1 became generally available today in retail stores throughout the country.

IBM's award-winning 32-bit operating system was announced May 18 to critical acclaim for customers looking for a proven, reliable, powerful operating system that runs DOS, Windows** and OS/2 applications. In addition to being faster and more powerful than version 2.0, new features in OS/2 2.1 include 32-bit graphics, built-in multimedia function and support for Windows 3.1 applications.

At the Egghead Software retail store in Austin, Texas, where special promotions are taking place, response has been overwhelming, according to store manager Brian Dougherty.

"There was literally a line around the store before we opened," Dougherty said. "OS/2 and OS/2 applications appear to be very popular with our customers."

IBM Personal Software Products Director of Marketing Wally Casey said, "OS/2 is actually three products in one - you get DOS and Windows in the same box. Today the retail shelves are stocked with the only 32-bit Intel system that can run all your DOS, Windows and OS/2 applications, and the built-in multimedia features make it a fun system to run. It's a product for everyone."

While OS/2 is becoming available today for retail customers, larger IBM customers are readying their OS/2 implementations. Southern California Gas Co. has developed several client/server applications in the last two years and chose OS/2 because of its preemptive multitasking and industrial strength communications capabilities.

"OS/2 2.1 offers our users an easy migration to an advanced desktop operating system without having to give up their existing applications," said Robert Holmes, research analyst for Southern California Gas. "Our developers get an excellent development environment with advanced features like the WorkPlace Shell, which gives users and developers the capability to organize their work in a natural way."

Customers have been able to order OS/2 2.1 by calling 1-800-3IBM-OS2. The list price is $249, with a 90-day promotional offering of $99 for CD-ROM and $119 for diskettes starting today for users ordering upgrades. In addition, users who upgrade from previous versions of OS/2 can receive a $30 rebate. In retail stores, OS/2 2.1 is expected to be available at an even lower cost to users.

OS/2 momentum has been building since the introduction of Version 2.0 14 months ago. Since that time more than 2 million copies have been shipped and more than 1,300 industry applications have been delivered. In response to customer demand, major vendors such as Computer Associates, Information Builders Inc., Lotus Development Corp. and WordPerfect Corp. are releasing 32-bit OS/2 versions of their products, and hardware vendors such as AST, UNISYS and Northgate are pre-loading OS/2 on their machines.

*  Indicates trademark or registered trademark of the International Business Machines Corporation.
** Indicates trademark or registered trademark of Microsoft Corporation.