The Mozilla Foundation, an open-source group founded by Netscape Communications to develop its browser and spun off last year by AOL Time Warner, has been executing an unorthodox, volunteer marketing campaign. To mark last month's official launch of the Firefox browser, the group planned to take out a full-page New York Times ad thanking financial contributors.

http://news.com.com/Firefox+ad+readied+as+market+share+increases/2100-1032_3-5491439.html
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Source: Toms Hardware / News.com

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