An anonymous reader writes "Mark Wilson of Gizmodo.com reports that IBM is applying for a patent for DVDs that contain or download 'on demand' commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts."

Read more of this story at Slashdot.

An anonymous reader writes "Mark Wilson of Gizmodo.com reports that IBM is applying for a patent for DVDs that contain or download 'on demand' commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts."

Read more of this story at Slashdot.

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