According to DailyTech, AMD is going to drop "Athlon" and as well introduce a new naming as well on future released CPUs.
Over the next two weeks AMD will slowly begin to introduce its new brand name for high end desktop CPUs. The brand, Phenom, will succeed Athlon on all K10 offerings. Dual-core Agena processors will be labeled as Phenom X2; quad-core Agena as Phenom X4. The halo products, Agena FX and its family, will receive the brand name Phenom FX.
Brand image is not the only nomenclature changing with AMD's next-generation processors. This summer, the company will start to phase out its descriptive SKU system for something a little more esoteric. "Athlon 64 X2 4000+ 45W 1MB L2 Brisbane," for example, will be renamed the "AMD BE-2400."
Full article can be found at DailyTech.