Broad Developer Support for Breakthrough Audio and Video Quality Includes Accom, Adobe, Avid, Creative Labs, Discreet, Drastic Technologies, Echo Audio, M-Audio/Midiman, Steinberg, Syntrillium and Winnov
LAS VEGAS -- April 8, 2002 -- Today at NAB2002, the National Association of Broadcasters convention, Microsoft Corp. announced that leading developers of professional video and audio production hardware and software have announced their intent to support the next version of the Microsoft® Windows Media (TM) technology, code-named "Corona," in upcoming products. This rapid and early support from some of the leading developers of video acquisition, video production and high-resolution multichannel audio authoring solutions demonstrates that Windows Media has come of age. It is no longer just a format for efficient media distribution over the Internet: The quality advances of Windows Media "Corona" are rapidly taking it upstream in the production process to make it a format embraced by the professional media-authoring community.
"The commitment shown by these key developers underscores how 'Corona' has really crossed an important threshold for the professional broadcast community in terms of quality," said Will Poole, corporate vice president of the Windows Digital Media Division at Microsoft. "Their customers will receive a new breed of high-quality digital media software and hardware for more efficient, prerecorded media and broadcast content."
These developers are already working to integrate Windows Media "Corona" audio and video technology, including the new Windows Media Audio Professional and Windows Media Video codecs, into a wide range of hardware and software solutions, which will assist video and audio professionals with high-end media authoring, video production and Web-based distribution.
To read more about Microsoft "Corona" click here!
Source: Microsoft