"...During the early 1990s rivalry with IBM's OS/2, Microsoft pulled out all the stops to make sure reporters were convinced the world was a better place because of Windows. Microsoft's marketing prowess came in handy because IBM had a better product. The reason OS/2 failed was because Big Blue was utterly inept at making its case..."
I especially enjoy the line "Microsoft's marketing prowess came in handy because IBM had a better product." ;)
Full story's here:
http://asia.cnet.com/news/personaltech/0,39037091,39218706,00.htm
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